One of many ancient philosophies originated in the Orient is that any physical matter in the universe are the merging of elements commonly known as earth, water, fire, and air. A combination of these elements in various proportions provides visible and sensory distinction of objects and lives.
The invention of PHRAYA takes inspiration from such belief, with an aim to produce a blend of superior taste and experiential sensations for the world. Each element has its vital role in creating a unique appearance and characters of PHRAYA, as follows:
The technique used in the making of PHRAYA has been specifically developed to suit the humid climes of Thailand.
This deep maturation technique involves rums being aged in oak barrels that are stored in four-meter-deep warehouses located next to lagoons. The coolness of the lagoons’ environ effectively slows down the aging process, allowing the rums to nurture and develop its distinctive depth.
Upon its coming of age after a number of years, only barrels containing the very finest rums are selected for blending by the skillful master distiller. And so, PHRAYA, a rum of unsurpassed quality is created.
Established in 1977, SangSom Distillery is one of the oldest distilleries in Thailand. It has been producing top-selling brands of Thai rums for several decades. In 2011, Phraya was introduced using the distiller’s innovativeness and expertise.
“PHRAYA” is a Thai word used in the old days. Its meaning refers to one of the highest ranks bestowed upon a person by the King. This rank is granted only for outstanding service to the monarch and the country, thus reflecting the exceptional ability of a person. Hence this word is chosen for its befitting meaning of the fine Rum label with unparalleled characteristics.
PHRAYA is crafted in the province of Nakhon Pathom, the nation’s first and oldest city. Not only important archaeological remains are found here, sugarcane farms are a common sight making sourcing of this primary ingredient effortless. Abundance of freshly-cut sugarcane and temperate climate of this centrally located city provide a perfect setting for the art of rum-making.