Classical Asian Elements
Ancient Asian philosophy decrees that our existence is governed by the hierarchical elements of fire, earth, air and water. This process, an ascent towards wisdom and enlightenment, reflects Phraya’s own desire to enlighten, with each element playing a fundamental role in its creation.
Our hand-crafted oak barrels are ‘fired’ to invigorate the wood within the cask - a process which helps to improve the flavour of the rum, imparting it with sweet, spice-driven nuances.
Phraya is sourced from an abundance of specially-grown sugar cane, nourished by the rich, fertile soil of Nakhon Pathom and forming the heart of this remarkable rum.
The lush, tropical environment within which Phraya is brought to life provides unrivalled conditions for rum-making. Aged slowly over cool lagoons, the spirit is granted time to breathe quietly, our deep maturation techniques allowing it to develop its inimitable spiced, yet smooth character.
Thai culture has long revered water’s power, but also its maternal benevolence. Phraya is distilled using the soft, natural waters of the Ta Chin River lending it a delicate, mellow balance.
As a distillation of these elements, Phraya has a powerful individual identity, exotic and enticing. It is created to inspire, to impart greater knowledge and deeper understanding of both an absorbing culture and an exceptional spirit.