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Phraya encourages you to Drink Responsibly.

The Phraya Story

Phraya, pronounced prai-ah, means 'of higher rank', a label befitting a spirit of exceptional stature - and reflecting the fact that only barrels containing the very finest rum are selected for blending.

The home of Phraya is to be found in the province of Nakhom Pathom, commonly regarded as the site of the first city in Thailand. A bountiful source of sugar cane, this enticing corner of south-east Asia also provides the perfect climate for the age-old craft of rum making.

Phraya is brought to life using time-honoured, exacting standards and derives its inspiration from the classical Asian elements of fire, earth, air and water, regarded throughout the ages as the essence of creation. Each element plays its part in the emergence of an outstanding, deep matured rum and their influence is reflected in the distinctive design upon every bottle.

Phraya's prestige finds an echo in the name of the majestic Chao Phraya River which flows through the heart of Thailand’s capital Bangkok, and is known as the River of Kings. Once the kingdom’s gateway to the world, the river's banks were home to the nation’s ancient royal capitals.