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YOU MUST BE OF LEGAL DRINKING AGE IN THE COUNTRY FROM WHERE YOU ARE ACCESSING THIS SITE.

Phraya encourages you to Drink Responsibly.

Classical Asian Elements

Phraya is the world's only luxury rum from Asia. Distilled, matured, blended and bottled in the Kingdom of Thailand, its creation is inspired by the ancient elements of fire, earth, air and water.

Fire

'Fired' oak barrels invigorate the wood, imparting the rum with sweet, spice-driven nuances.

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Earth

Enriched by the soil of Nakhom Pathom, sugar cane forms the heart of Phraya.

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Air

Aged in lush tropical climes over cool lagoons, the spirit breathes in peace.

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Water

Distilled using the Ta Chin River's soft waters, Phraya is lent a mellow balance.

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...happiness never decreases by being shared

- Phraya's philosophy

Deep Maturation

Phraya is brought slowly to life using a uniquely-developed ageing technique.

Learn about the Phraya process >

The
Perfect Serve

Phraya's supreme pedigree is at the heart of a discerning cocktail selection.

Select your way to enjoy Phraya >

Phraya Story

Phraya's rich heritage captures the essence and heart of Thailand.

Learn about Phraya's story >